Everybody wants a luxury home. They’re beautiful and offer an incredible new lifestyle.
In spite of this, it can be hard to sell exclusive real estate. The reasons for this difficulty include competition, price, and the fact that marketing your luxury home can be difficult.
It’s important to make this sale. If you want to sell a luxury home in Phoenix or Scottsdale, you should follow these tips.
Make Sure the Price Is Right from the Start
Pricing your luxury property correctly from the start is one of the most important things you can do to sell your home in a timely fashion. This is especially challenging with high-end homes given their unique features. We recommend working with an experienced luxury real estate agent who understands all of the factors that play into finding a home’s true market value.
If your home is overpriced from the beginning, it can sit on the market for months, and potential buyers are likely to assume that there is something wrong with the property. This is the last thing you want when wooing a small pool of buyers.
Perform Targeted Online and Offline Marketing
Potential buyers can’t buy your luxury home if they never see it, and with the majority of buyers turning to the internet to begin their home search, being front-and-center online is crucial.
You can do your own online marketing to a point, but realtors have access to several tools that you might not be aware of. If you are considering working with a realtor specializing in luxury Arizona properties, here are some things he or she should be doing to market your home, depending on its unique situation:
- List with the Arizona Regional Multiple Listing Service (MLS).
- List your home on Realtor.com, Trulia, Zillow, Yahoo, YouTube, Facebook, New York Times, Wall Street Journal, Robb Report, International Herald Tribune, duPont Registry, and numerous other national and international websites. The listing should also show on your realtor’s site and social media platforms.
- Flattering, high-quality photos should be used for your online listings and offline marketing efforts like color brochures, flyers, and “just listed” postcards.
- A floor plan should be created using professional measurements so potential buyers can study the layout of the home.
- A high-quality for sale sign should be placed in your yard as well as directional signs at the end(s) of your street so interested prospects can easily find your home.
- Your home should be submitted to any realtor tours happening in your neighborhood.
A top realtor will also be able to tap into his or her network of realtors, past clients, and others in the field in order to get the word out about your home.
Stage Your Home to Sell
Have you ever gone house hunting? If so, you have probably visited a home that was so cluttered or distracting that you couldn’t envision yourself living in the space.
This is exactly what you want to avoid when selling your Arizona luxury home. Consider bringing in a professional stager to help you present your home in a way that will highlight its best features and give buyers the freedom to visualize the house as their own.
Offer A Walk-Through Video Tour
Before people drive out to see the house, they’ll want a tour from a distance. Nobody likes to waste their time, and offering a video tour can be a great way to build trust with potential buyers.
This is important because trust is everything when it comes to selling exclusive real estate. A luxury home may be the most expensive thing a person will ever buy, so if they have any reason to doubt your intentions the deal can fall apart.
Luckily, there are a number of services that make it easy to offer a video tour of your apartment. You can use something like HouseLens to integrate your video tour with Zillow.
You can also do it yourself and put the video on Youtube. But whatever you decide to do, know that offering a long-distance visual tour can make it easy to sell.
Of course, if you are working with a realtor, he or she can also include the video on their relevant online platforms.
Emphasize Your Lifestyle
Having a luxury home in Arizona offers plenty of amenities. You should emphasize the lifestyle that your home gives you when making a sale.
For instance, if somebody comes by and sees a swimming pool in your house, talk about how fun it is to use in the summer. If you have a great rec room, maybe invite them to take advantage of it.
If your home is within walking distance of some of the incredible amenities that Phoenix has to offer, you can benefit. Make sure you consider the lifestyle that comes with your exclusive real estate.
Find The Right Selling Season
Your home is amazing all year. But there are better and worse times to make a sale in Arizona.
When you consider the best times to get on the market, it can be a lot easier to get customers interested. In Phoenix, this means looking to the sky.
In general, people tend to buy exclusive real estate in this part of the country when it’s cooler. This is because they can enjoy the Phoenix warmth without the summer heat.
Make sure you put your luxury home o the market at the right time. In the long run, you’ll be sure to benefit from a deeply interested base of consumers.
Get Help Selling Exclusive Real Estate
Selling an exclusive luxury home can be hard. You’ll want to work with the best people in the business to make it work, and that’s where Thomas Osterman can help.
With a long history of selling homes in Arizona, we know how to get a successful sale made as quickly as possible. So get in touch with Thomas to sell your home.
Whether you’re looking for North Scottsdale, Phoenix, Paradise Valley or Arcadia relator services, Thomas Osterman is here for you!
Call Thomas at (602) 466-1846 and enjoy a more personalized real estate experience.
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